Recommendations for Integration:
This RWLO can be
used in just about any course that asks students to think
critically. Using the Coke-a-Cola commercials gives students a
real-life reason to learn to make inferences.
In addition to the in-class assignment,
as homework, you can
tell students to watch a Coke commercial that is currently running
on TV, and ask them to compare and contrast it to one of the
commercials viewed in class.
One back-up plan
is to burn the commercials on to
a DVD. The only commercial that is subject to copyright
protection is "Mean Joe Greene." Permission to use
"Mean Joe Greene" for your classroom can be obtained through the
manager of the
Archives Department of Coke-a-Cola.