Project Overview
Student Learning Objectives
Procedure
Content Material
Assessment
Links to Course Competencies
Supplementary Resources
Recommendations for Integration

 

 

Recommendations

Recommendations for Integration:

This RWLO can be used in just about any course that asks students to think critically.  Using the Coke-a-Cola commercials gives students a real-life reason to learn to make inferences.

 

In addition to the in-class assignment, as homework, you can tell students to watch a Coke commercial that is currently running on TV, and ask them to compare and contrast it to one of the commercials viewed in class.

 

Back-up: One back-up plan is to burn the commercials on to a DVD.  The only commercial that is subject to copyright protection is  "Mean Joe Greene."  Permission to use "Mean Joe Greene" for your classroom can be obtained through the manager of the Archives Department of Coke-a-Cola.