Advertising is something the
people cannot escape. It is everywhere: televisions,
newspapers, billboards, radio, etc. In this capitalist, commercial
saturated society, it is sometimes hard to discern which product is
best for the consumer. People who can make inferences
about products by viewing or listening to commercials are the ones
who are able to make educated decisions in product choice.
In this RWLO, students will
view past Coke-a-Cola commercials to make inferences based on what
they see and hear. In addition to viewing the
commercials as individuals, students will compare and contrast
commercials to make further inferences about Coke-a-Cola and its
This RWLO is aimed at
developmental students at the secondary and post-secondary levels.